NTDE

In summer 2012, Boisson Singapore had an idea to introduce a healthy and refreshing beverage which provides hydration for consumers living in hot-climate regions such as the Middle East and South East Asia.

Coconut water immediately came into mind due to its health benefits; naturally rich in electrolytes, coconut water is easily absorbed by the human body, low in calories and fat and cholesterol-free, making it the perfect source of hydration. However, the coconut drinks in the market at that time were mostly artificially sweetened and flavoured so none had the real health benefits of 100% pure coconut water and, to offer a product with a difference, Coco Tree was born.