Zino Davidoff's (1906-1994) name stands for luxury products and uncompromising quality, true to his motto: "Having a taste for quality is having a taste for life.” Coffee was one of Davidoff’s great passions. He always started the day with one or two espressos. Savouring the moment and having an eye for ultimate quality and a sense of the aesthetically pleasing are the characteristics which make the Davidoff brand stand out.