Ritz are a circular cracker with ridge edges. Ritz are crunchy, but easy to bite into crackers, and are salted one side. Other varieties of Ritz exist, such as Ritz "Hint of Salt” and “Garlic Butter” flavor. Ritz Crackers are a fairly simple snack, but have won over consumers with that simplicity. Ritz makes use of the color red for much of its branding, a noticeable color that denotes warmth, something that blends well with the taste and aesthetics of Ritz Cracker’s snacks. Ritz is also popular for its use in a wide variety of recipes and usefulness in combining the crackers with other foods. Ritz are golden and are about 2 inches wide.