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There is a great reason hundreds of brands, partners and millions of customers rely on us.

When we started our journey in 1968, our vision, NTDE, was created to do more than sell or move goods from A to B.

Our purpose was to add value every step of the way. To innovate, help customers and partners reach their goals. NTDE holds on to this philosophy even today. We continue to redefine supply chain and international distribution in the Gulf region.

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Our Mission

NTDE Groups work on a solid foundation of 5 priorities to achieve sustainable growth; our customers, our partners, our employees, our community and our services.

Our employees

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We choose only the best, most experienced and qualified staff for NTDE Group. We reward commitment and loyalty and make sure we take care of not only our employees, but those most important to them - their families - too. We offer ongoing training and development with regular motivational programmes, and take great pride that our staff choose NTDE Group as their career and stay with us long-term. NTDE Group operates as a team and every member of our team, from the top of our organisation to the bottom, is valued for their commitment and contribution. Together, our strength drives us forward.

Our partners

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We are selective in our choice of partners. This goes beyond financials, products or contracts. NTDE looks for relationships, shared values and synergy for the long haul. It is no surprise that brand partners have been with us for decades.Their growth, success and ours have been mutual.Let us partner and create a solution where everyone benefits.

Our customers

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The purpose of NTDE or any business is to create a customer who makes customers. The customer who pays our bills, drives growth, defines success and turns the wheels of demand and supply.To this end, we are committed to supplying customers with the best in terms of quality, price, convenience, and positioning and features. We strive to understand their needs, aspirations and exceed their expectations.We have achieved this goal by selecting the highest quality projects, brands, and ventures to ensure all customer needs are met.Our journey over the past 50 years started with the customer and continues to be so.

Corporate Social Responsibility

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At NTDE Group, we place great emphasis on our privileged position.We do not see it as a checklist in a box or as a marketing exercise. We believe it's our responsibility to give back. In the simplest terms, a responsible business leads to a success. It attracts the best people, suitable partners, it makes the brand trusted, enhances and forges successful relationships.When we help customers, they create jobs, more value and, in turn, help their community. In the simplest terms, a responsible business leads to success. It attracts the best people, suitable partners, makes the brand trusted, enhances and forges successful relationships.Our sustainable practices, corporate philanthropy, voluntary work, charity drives help the underprivileged. We ensure our every action positively impacts the community in the best way possible.

Quality is not a choice

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We are selective with all our products, services, ventures, and global partners, to ensure only the highest quality is delivered. We abide by all relevant international quality standards and practices and obtain certifications to show our clients, customers and partners our commitment to quality.We follow the European Foundation for Quality Management (EFQM) Excellence Model and the American model of continuous improvements.

Our Team

Our people drive the NTDE Group. Their expertise, commitment, and loyalty made us what we are today and will mould the future.

Comprising 40 Nationalities, 2,000 professionals across religions, genders, backgrounds, we choose the best. We look beyond qualifications. We look for a team excited to create value, learn and go the extra mile.

With competitive packages, benefits, training, and a positive multi-cultural environment, we take pride that our staff choose to be a part of the NTDE Group family for the long term.

Our Vision

To be the leading logistics, distribution and retail operator in the GCC region committed to sustainability values that will drive the group’s growth.

Our Growth

The numbers speak for themselves. At NTDE, our track record proves our commitment to growth. From humble beginnings in 1971, when Dubai was young and finding its place on the global map, we capitalised on our strengths.

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Sustainability: Responsible Growth

We at NTDE Group believe any business can last if sustainability is built into all business model aspects to deliver responsibly and resourcefully.

From a grass root level, we are constantly implementing more sustainable solutions: adopting recycled packing, introducing innovative logistics, investing in electric vehicles and route optimisation technologies, and developing people to help incubate our following big ideas.

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NTDE believes innovation is fundamental to success. Adapting the latest given us the edge and create more value for customers and partners.

Our IT experts constantly push the envelope. We invest more each year in R&D, so we are at the forefront. For example, we invested US$2.2 million in developing PALM, our in-house ERP software.

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NTDE began operating with a team of just four staff. From our office at the Gold Market, near the Dubai Abra station, we began distributing Sobranie cigarettes - a brand of the UK’s Gallaher International - before expanding with Gallaher’s other tobacco products and then Silk cut cigarettes.



1970 saw the opening of the first Smokers Centre in Dubai, retailing a range of tobacco products and smokers accessories imported from around the world. Alongside our tobacco operations, we also began importing a selection of food items such as Heller’s Candy and Sunshine Biscuits from the USA.



NTDE’s operations expanded with the launch of the Pokka range in the UAE. POKKA is the leading beverage brand in Singapore with various #1 ready-to-drink beverages in the market. The company manufactures and markets a wide range of beverages under the reputed brand name "POKKA".



Expansion continued further with the launch of Salgado olive oil. It differs from other olive oils thanks to the percentage of refining it carries and the quality of Virgin Extra, generating less smoke and maintaining the color more time than other conventional oils.



1990 was an important year for NTDE as a distribution agreement was signed with renowned British brand Cadbury. Cadbury was established in Birmingham, England in 1824, by John Cadbury, a Quaker who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George.



1997 heralded the opening of the first Champion Cleaners outlet in the UAE. Champion Cleaners aim has always been to provide 5 star premium dry cleaning and laundry services to expat and local populations of Dubai and the United Arab Emirates.



A taste of luxury arrived in the UAE in 1999 when NTDE opened the first HaagenDazs outlet in the region. HäagenDazs is an American ice cream brand, established by Reuben and Rose Mattus in The Bronx, New York, in 1960. In the same year, Dotcom Systems - NTDE’s IT subsidiary - was established.



Branching into the pharmaceutical industry, NTDE announced the establishment of NTPE - its own pharmaceutical division - in 2000. NTPE is ISO 9000 Certified & has become a leading distribution company in the UAE, providing a wide range of medicines from leading Pharmaceutical manufacturers, covering the whole of UAE.



NTDE successfully brought Power Horse which is packed with a refreshing taste and energizing ingredients, it has got everything you need to be on top of your game, one of the world’s most popular energy drinks, to the UAE. In the same year, we went live with our in-house state-of-the-art ERP system, PALM.



NTDE expanded its already impressive brand portfolio with the addition of Fiji Water and Tabasco. Fiji Water is a brand of bottled water derived, bottled, and shipped from Fiji. Tabasco is a brand of hot sauce made from tabasco peppers, vinegar, and salt. It is produced by McIlhenny Company of Avery Island, southern Louisiana.



NTDE has started fully automated logistics facility named INL at Dubai South. Integrated National Logistics (INL) is a total logistics solutions provider for companies seeking seamless total supply chain support for their products and services across MENA region and beyond.



NTDE was exceptionally proud to be honoured by Tabasco with the title of ‘Best Distributor in the World’. Tabasco; one of NTDE’s most prominent success stories. From distribution difficulties, less-than-ideal shelf positioning and out-of-stock issues to a consistently distributed household name with a solid reputation, NTDE was pivotal in changing the game for Tabasco in the UAE.



Ahmad tea is added to the portfolio of NTDE group. Ahmad Tea is a tea company based in London, England. It sells a range of tea bags, specialty teas and gifts including black tea, green tea, flavoured teas, and herbal teas.



NTDE Group Welcomes the brand ‘Bebeto’. As the largest jelly producer and exporter of Turkey, Kervan Gida proudly presents the mood-boosting products and more for the children and adults all around the world.



Betty Croker, Tang and Philadelphia are the new brands added to the NTDE portfolio as the part of expansion of the food division. When it comes to selecting our partners, the overriding message is quality. Take a look at our product portfolios.



NTDE’s new “Fresh Food Division” successfully wins the distribution rights for the global brand “Del Monte” – fresh value added products and “Wooden Bakery” – fresh bakery products and has successfully started the distribution operations from October 2020.

Our History

Delivering to the Challenge

Drawing on our 50 years of experience, consulting with the best experts and leverage our market insights, we took a 2-pronged approach with strategic and tactical actions.

  • We setup 24/7 crisis management team
  • We created communication platforms internally for rapid flow of information
  • HR aligned our combat process with Government initiatives
  • Allocate a large budget for employee wellness and safety initiatives
  • Reinforce health & safety protocols
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